MAGIC, the largest and most comprehensive fashion industry trade show in the world, hired EPOS to conceptualize the message that was targeted at the attendees and exhibitors of their Las Vegas trade show. Simplifying their past campaigns that were filled with tons of copy, we chose to communicate the essence of the message with one and two word headlines, followed by short, informative descriptions. The messaging was consistently spread throughout the print ad campaign, several direct mailings, web email blasts, and all the marketing show materials.
