After designing Rachel Ashwell’s second book, she asked us to create her branding for her products and stores. As a British native, she wanted the look to be reminiscent of designs used by the Purveyors of the Queen of England. Crown and feathers were a must, and gold and silver burnished engraving gave it the vintage feel she was looking for. The main image shows the identity, packaging labels, bags, stickers, and hang tags. Also included are pages from her first book, “Shabby Chic: Treasure Hunting & Decorating Guide.”
